Client: Reuters Plus
Brief: Microsite content and design
Responsibilities: Project Management, Creative & Art Direction and UI/UX Design
*Note: Full project brief and microsite layout undisclosed because of NDA
[ Challenges ]
Quite similar to the other featured narrative-based microsite, it was one main story told in two sections. There was a big focus on social welfare for the elderly and the disabled, which I really enjoyed helping to narrate through crafting the user journey. The project scope enabled the forming of a small nimble team (of my choice) that could manage and meet the client's many requests and revisions.
This project was coordinated and executed by a fully remote team in 4 different timezones.
Client Feedback:
"Our brief was to engage C-Suite audiences through an immersive microsite and a highly creative user experience. Steve and his team tackled the challenge head on, providing creative direction, custom illustrations and animations that helped to smash previous audience engagement records."
– Content Strategist, Reuters Plus Asia Pacific
Tangibles:
Formed a strong working relationship (ongoing) with Reuters Plus which spawned 5 further projects.
